Medicare Journey Guide
United Healthcare Group in collaboration with AARP, provides supplemental insurance to seniors with Medicare. This booklet was aimed at new Medicare recipients, informing them about what Medicare covers and how supplemental insurance can help. Designed after travel journals, it shows Medicare as a journey, where splits in the road represent different choices one can make concerning their Medicare plan.
CLIENT
FCB for UHG/AARP
SERVICES
Direct Mail
YEAR
2008